SHOPPING CART
WANT TO SEE MORE PRODUCT PHOTOS?

View more images in our Photo Gallery.

ENLARGED VIEW [+]
GRASSROOTS MARKETING
Item #9781890132682
$22.95
quantity:
DESCRIPTION
By Shel Horowitz
Chelsea Green Publishing, 2000
Soft cover, 7.75" x 10", 306 pages

Only one-third of all new businessed reach their fifth year. Those who succeed against the odds have savvy marketeers behind them. Grassroots Marketing: Getting Noticed in a Noisy World gives you the tools for marketing success. You'll learn how to:
  • create an affordable, effective marketing communications plan
  • get free publicity
  • stretch every marketing dollar
  • differentitate between genuinely useful opportunities and time-wasting money pits
  • tap the incredible marketing resources of the Internet--without being flamed
  • measure the effectiveness of your marketing
Shel Horowitz's acclaimed previous marketing guide, Marketing Without Megabucks, was published by a major New York publisher in 1993. This new book, completely updated for the new millennium, includes nine chapters on cybermarketing--which has changed the face of marketing forever. Grassroots Marketingis the essential companion to any small business, nonprofit organization, or self-employed individual who has a message to communicate. After all, it is a noisy world.
Changes to ASHRAE Ventilation Standard
Isaac Asimov wrote "Science gathers knowledge faster than society gathers wisdom." We have seen this play out countless times in residential construction: double pane windows with seals that failed within a few years creating 'obscurred glass', vapor barriers installed on the wrong side of the wall ... READ MORE